
July 15, 2008 (The Shrine Auditorium, Los Angeles, CA) - Here we are, ready to see what Sony has to show this year. The other two conferences (Microsoft and Nintendo) didn't impress too much, so we're all eager to see what new announcements and surprises Sony has in store. Will Sony have answers to our prayers?
Check out the play-by-play to see what went on at the event.
11:37 - The main lights go off and flashy, colorful fluorescent lights beam all over the place, while the screens show a video with some current and upcoming Sony games.
11:38 - Jack Tretton, President and CEO of Sony of America, comes on stage and welcomes everyone. He promises surprises and quality titles. He takes a look back at Sony Computer Entertainment and the hardware products they've put out thus far. PS3 looks at the horizon, with the prospect of a 10-year lifecycle. That's why the PS3 is the world's most powerful entertainment system and features new technologies like Blu-Ray, which managed to win the format wars in the past year.
11:47 - Video of Resistance 2 kicks in. Gameplay shows a first person view of a ridiculously scary and nasty-looking monster. Yeah, baby! That's the way we like it! It will take more than a few shots to take care of that guy. The game sure looks promising!

11:51 - We were so absorbed watching the video that we didn't realize Ted Price (President and CEO of Insomniac Games) sneaked on stage. He proudly announces the amazing technical specs of the game. After that, a new trailer is revealed.
11:55 - Jack Tretton is back, talking about user-generated content... e.g. LittleBigPlanet. The exciting and ultra innovative title will allow users to create and share their own levels and live a new experience. The game is demoed on stage. If that's not one of the cutest games, what is?

11:59 - LittleBigPlanet gameplay does an excellent job helping with the presentation of Sony's sales numbers and projections for the upcoming year. Software price drops are also on the menu. Ninja Gaiden Sigma, Assassin's Creed, and many more titles will be available for just $29.99. LittleBigPlanet will be on store shelves in October 2008.














































