Brain Age revolutionized the gaming industry by attracting mature gamers to the DS, helping to make it the most popular gaming system in history. Many of these mature gamers are middle-aged and seniors, and many of them are new to the video game market.
Brain Age purports to improve your relative "brain age" through a series of puzzle-style games. For instance, your test may indicate you have the brain age of an eighty year old when you're only thirty. In other words, the older your brain age, the less intelligent you are perceived. Thanks a lot.
Designed by Dr. Kawashima, Brain Age is claimed to be scientifically designed to make your brain quicker, clearer, and more flexible. In other words, more intelligent. Does Brain Age work? Let's examine this logically.
Even though IQ tests have been around for generations, intelligence is a difficult entity to measure. We don't even really know what we're looking for. I think we can all agree that intelligence requires a balance. We all know people that are incredibly smart in a few areas, but ridiculously deficient in others, typically with social interaction, with extreme cases avoiding social contact altogether.
Memorization does not a genius make. Knowing all the answers to your tests is only useful if you really know what they mean and can apply them to situations. I would rather be stranded with a MacGyver than a Ken Jennings.
I have personally received a genius score on an IQ test. But I'm not bragging, because I actually studied for the test which helped improve my score immensely. It was an experiment in psychology class. Learning to understand the questions was as important as knowing the answer. Once I know what I was going to be asked, it allowed me to prepare by learning and practicing responses in the various areas. Do I believe I am really a genius? Let's just say nobody believes I am a genius, but they believe I believe I am a genius.