Top 10 Examples of E3 Insanity

Top 10 Examples of E3 Insanity




That time of year is upon us again. With E3 coming next month, companies are making E3 run-up announcements and sites like Cheat Code Central are writing E3-related features. People are talking about their favorite E3 moments from the past and wondering what this year has in store.

Sure, some people will reminisce about great E3 moments like the debut of Super Mario Galaxy or an amazing Metal Gear trailer, but some of us are E3 rubberneckers. We live to see the crazy, weird, and hilariously disastrous moments of E3. In that spirit, here are ten great moments of E3 insanity.

10. Jamie Kennedy's Activision Flop - 2007

Poor Activision just wanted to inject some life into its press conference by hiring a comedian to emcee. Unfortunately, Jamie Kennedy showed up for Activision's presser appearing drunk off his rear—and not in a good way. His jokes fell flat, his clumsy attempts to rib the audience just made people angry, and some audience members even started to heckle him. At E3! Nobody heckles at E3! At least Activision learned a valuable lesson: if you're going to hire a celebrity to emcee for E3, try to make it a celebrity who knows at least a couple things about video games. And keep your pet celebrity out of the booze pond.

Top 10 Examples of E3 Insanity

9. Somebody Call the ASPCA - 2010

A year after number 8, there was no sign of Molyneux or Milo at Microsoft's press conference. Instead, a small child took the stage in order to torment a virtual tiger in Kinectimals. It's true; Kinectimals was decidedly less creepy than Milo, but it did cause gamers to wonder whether we need an American Society for the Prevention of Cruelty to Virtual Animals.

Top 10 Examples of E3 Insanity

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8. Molyneux and Milo Give Gamers Nightmares - 2009

Ever-effusive game developer Peter Molyneux is known for his tendency toward extreme hyperbole. Still, the things he demonstrated from Microsoft's Project Natal looked awfully neat. Too bad that once Project Natal became Kinect, most of the coolest features from Project Natal failed to materialize. Not only that, but Molyneux's relationship with the virtual child named Milo was kind of creepy. Fortunately for gamers everywhere, it appears that Project Milo is permanently on ice.

Top 10 Examples of E3 Insanity

7. 599 US Dollars - 2006

Sony's 2006 E3 presser was the conference that spawned a thousand memes. It was the genesis of these classics: "Riiiiiiidge Racer," "giant enemy crab," "attack its weak point for massive damage," and of course, "five hundred and ninety-nine US dollars." When the price of the PlayStation 3 was announced, even livestream viewers could feel the air going out of the room. It took several years and a number of price drops for Sony to recover and start selling the PlayStation 3 in desirable numbers.

Top 10 Examples of E3 Insanity

6. Somebody Rescue Shaun White From This Woman - 2008

Imagine your local neighborhood über-mom. You know, the type that drives three kids and a dog in her SUV, is super into gardening and baking, and sends her relatives "touching and amusing" e-mail forwards no matter how many times they beg her not to. Now imagine that she's been told to go on stage in front of a worldwide audience with Olympic gold medalist and all-around cool dude Shaun White in order to demonstrate a snowboarding game. That's what happened when Nintendo sent former marketing VP Cammie Dunaway on stage to "help" promote Shaun White Snowboarding. The resulting scene was painfully awkward as the poor woman attempted to gyrate appropriately in order to play the game. Cammie has since moved on to greener pastures at KidZania, which sounds like a better fit for her extremely bubbly personality.

Top 10 Examples of E3 Insanity

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