Sony Holds the Line on Vita Price Drops
PlayStation Vita sales news has been particularly grim over the summer, leading many to ask Sony if it plans to drop the price on the device. After all, Nintendo's price drop on the 3DS last summer did wonders for that system's sales. In the latest of several similar comments, however, Sony Worldwide Studios' Shuhei Yoshida confirmed to Eurogamer that there will be no Vita price drop before the end of 2012.
Instead of dropping the system's price, Sony is looking to draw in new Vita owners by releasing bundles that include Vita games from popular series like LittleBigPlanet, Call of Duty, and Assassin's Creed. This is the same strategy that that company used with the PSP in North America, and it wasn't enough to turn that device's fortunes around. It's likely that Sony will need to drop the Vita's current recommended retail price of $250 if it's serious about building up a solid user base, but the company simply isn't ready to do that so soon after release.
At least Sony managed to make a number of interesting Vita release announcements during its Gamescom press conference, something it failed to do at E3. The company also told MCV that it will be spending more money marketing the Vita this holiday season than it did at launch. We'll see how well Sony does with this increased Vita focus, and whether consumers will finally be convinced to plunk down $250 for the machine this Christmas.
Have a Merry Game-Free Christmas
Speaking of the holidays, it looks like fewer and fewer big games are going to be released in time for the December shopping frenzy. We already knew about titles like BioShock Infinite, Tomb Raider, Aliens: Colonial Marines, South Park: The Game and DmC: Devil May Cry being pushed back from a holiday release to early 2013. Now Sony's Sly Cooper: Thieves in Time and Konami's Metal Gear Rising: Revengeance and Castlevania: Lords of Shadow - Mirror of Fate have also slipped to early next year. Even Nintendo, which is known for releasing most titles on time, has announced that Luigi's Mansion: Dark Moon will be coming out in 2013 instead of during the holidays as originally planned.
The empty hole created by all these delayed titles could be a boon for the Wii U, which now has a lot less competition in the "new and shiny" department during the holiday shopping season. That's assuming, of course, that the Wii U itself doesn't slip past the holidays, but currently all signs point to a November Wii U release. As for gamers who aren't interested in the Wii U, well, they'll want to save up those holiday checks and gift cards. January through March of 2013 look to be a gigantic gaming bonanza.
Date: August 17, 2012
*The views expressed within this article are solely the opinion of the author and do not express the views held by Cheat Code Central. This week's is also purely a work of fiction*