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A Struggling Nintendo is Bad for Business

A Struggling Nintendo is Bad for Business

You don’t often see rivals defending each other. Many times, at the first sign of trouble, they swoop in to make the final kill. However, Sony is coming to the defense of Nintendo.

UK Boss Fergal Gara recently stated that their competitor’s struggles are not what’s best for the video game industry as a whole (unless Sony can step in and fill the void). “The decline of Nintendo could be detrimental to the market, unless people like us raise our game and help tap into the younger consumer group that they serve rather well. That is the challenge to us. We need to bring maybe more family-friendly, more casual experiences into the market. I think there’s a big market segment there that we should take the challenge to engage and I see lots of potential to do that.” He says.

While many (such as myself) have suggested that a mobile-only Nintendo is a very real possibility in the future, Sony acknowledges they have not been able to match the powerhouse 3DS with their portable offering the Vita. He does, however, tout that they’ve carved out their own niche with consumers. “I think Vita has maybe not a huge position in the marketplace, but a very unique position. First of all it’s the only device that offers the same level of control and interaction, it’s the only device to offer the same level of visual beauty, and now it’s the only console to offer that companionship with the leading home games console.” Says Gara.

For more on the decline of Nintendo and its future state of affairs (as predicted by yours truly), be sure to check out this article .

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