Duke’s Not Dead

“Part of it is the economic opportunities that interact with entertainment are so huge,” Zelnick said. “Part of it is that we are very creative folks in control. Part of it is we don’t want to ever be in the position of dumping something down just to make another buck. If we can take some of our intellectual property and bring it to another medium in an extraordinary, high-quality way that delights consumers and represents an interesting commercial opportunity for us, we will. We have certainly considered doing that with BioShock and with other titles. So far we haven’t brought anything to market, but stay tuned.”