Although nearly everyone has heard of Second Life, a rival sci-fi virtual world known as Entropia has proven to be quite popular, and has actually made one man more than $600,000. Jon Jacobs, an aspiring actor from Hollywood, CA used to be an average user in the Entropia Universe until he made a decision that would change his life. In 2005, he mortgaged his house for $100,000 and used the proceeds to purchase a virtual asteroid in the world of Entropia that eventually became Club NEVERDIE, a virtual nightclub where patrons can use virtual currency (converted from real currency) to take part in events and purchase other in-game items from the club.
Fast-Forward to 2010, and Jacobs has just sold off the last piece of the NEVERDIE complex and has made a total of $635,000 off of his $100,000 investment in the virtual world. So why would anyone want a piece of this virtual place? Well, for starters, while Jacobs was managing the nightclub he was making nearly $200,000 a year from transactions in the nightclub. And eager purchasers are seeing the potential profit that could be made from these virtual real estate spaces. One buyer, who bought the largest part of the NEVERDIE complex described his motivations to Forbes magazine, saying, “[The] Virtual Universe is the next logical step in world entertainment.” He hopes to earn even more money from the complex with his new management ideas.