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Activision Press Conference - E3 2007

Activision Press Conference - E3 2007 article

Activision is one of the industry leaders when it comes to publishing third party releases. And as the console wars heat up, Activision is poised to deliver several multiplatform games to the delight of single-console owners everywhere. Today's press conference went through a rundown of some of Activision's most anticipated titles. There was nothing much new, but some pretty memorable guest appearances ensued. Scratch that. Some amazing guest appearances. And one Jamie Kennedy playing the MC

Notice I said "playing". Cause he was kind of scary in my opinion.

But nonetheless, Jamie Kennedy began the show with a joke. And then he forgot his next joke. And then we all realized he wasn't funny. And waited patiently for the real press conference to begin. Luckily he introduced Activision's President of Publishing, Robin Kaminsky. Kaminsky basically says that Activision is very happy with where gaming is at, especially with the Wii's success and the newly-announced PS3 price cut. Then it's back to Kennedy. A large sigh.

First game on the docket: Tony Hawk's Proving Ground. Kennedy chats with One of the developers, who clearly doesn't think he's funny. Glad to see it's not just me. Once we get past the initial weirdness, we actually learn more about the game. Tony Hawk's Proving ground will be providing gamers with a new experience, with some of the same old Tony Hawk goodies. Then the superstar guest appearance: Look everyone, it's Tony Hawk!

Hawk talked about what's new, and mentioned the new control additions. In addition to the "nail the trick modes" there will also be "nail the manual" and "nail the grab" controls. Also discussed briefly were the different modes, such as the money hungry Career mode and the uber-technical Hardcore mode. We were then privy to a video demo, showing of some of the controls, and before we knew it, it was time to say byebye to Tony.

Activision Press Conference - E3 2007 article

The next big game Activision showed off was the movie tie-in game for Bee Movie. But what Activision really wants you to take away from the conference is that there's more to this movie game then just the tie-in. Here to back up the sentiment: One of the developers. Some of the game footage is shown, and it shows your main character flying around and grabbing some pollen.

Moving right along, Enemy Territory: Quake Wars was next on the schedule. Here to chat with the anti-charismatic Kennedy? It's developer Paul Westwood. (Who cracks a joke that's actually funny). I'm actually starting to feel kinda bad for poor Jamie. But back to business, Westwood discussed the class system of Quake Wars and touched on the different Stogg and Human Defense Force factions. He then showed us a video of the 360 version of the game. He discusses some of the objectives of the game, and then it's time to go. See ya Paul!

Activision Press Conference - E3 2007 article

Up next we had Spiderman: Friend or Foe. Activision's own Jamie Bathus is on hand to discuss the game. Jamie says something stupid about Spiderman being Jewish. Bathus stays on target and discusses the family-friendly nature of the game. It will also include some pretty cool features, such as the ability to play as different characters, including the badguys. We then see a clip. Then Batus introduces The Man: Stan Lee. The audience erupts, and we're all very happy and crying tears of joy. Then he sits down. We love you Stan!

Then it's onward to Call of Duty 4: Modern Warfare. On to the stage comes Lt. Colonel Kersey, who instructs Kennedy to do some push ups. Good stuff. Lt. Colonel Kersey then introduces Mr. "Go Deep, Go Hard" Grant Collier. Kennedy and Collier talk briefly about the game being in a current time setting, and we then see a trailer. The footage is really good, and we are all very impressed. Jamie looks like he has no idea what's going on, and interjects…something. We then see a host off more clips featuring actual gameplay footage, and everyone is even more impressed. Collier then touches on the literal overnight success of the Call of Duty 4 beta website that he referenced last night, and we all have a chuckle about how the servers went straight down after his announcement. Oops. Sorry about that.

Activision Press Conference - E3 2007 article

And now for the 800 pound gorilla. It's time for Guitar Hero III. And here's Slash to tell you all about it. I swear these Activision people know how to bring in the special guests. So Slash starts talking about how much of a fan he is of the Guitar Hero franchise he is. Now if Slash is onboard, dare I say quality is a guarantee? Then Slash unveils the really good news. Not only is he an unlockable character, he's also a boss battle, and he actually composed Guitar Hero III's theme song. How awesome is that? We then get to see Slash in the game and can compare him on-screen to him in real-life. I think the jury's still out on that one, but before we knew it Jamie Kennedy was ushering us out, and telling us to have a great E3. Thanks Jamie, we could have done it without you!

Activision Press Conference - E3 2007 article

By Amanda L. Kondolojy
CCC Freelance Writer

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