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Ubisoft Press Conference - E3 2007

Ubisoft Press Conference - E3 2007 article

Ubisoft's press conference was plagued with a few of the same problems as the rest of the entire E3 conference. A few exciting games were shown, but most were games we already knew about. Even though this seemed to be a problem with many of the conferences, Ubisoft kept momentum going strong as they moved along in their conference. To get things rolling, Ubisoft CEO Yves Guillemot stood up to talk about how he believes and expects the market to grow by 50%. A few other number figures later, Tony Keys, VP of marketing, talked about games for everyone.

There were a few talks about Ubisoft's Petz series and the newest addition to the series, Dolphinz, was announced. This is a title that can not only allow players to know what it is like to have a dolphin, but may lead to parents across the world being plagued by request for the smartest mammal on the planet. And we thought ponies were a tough order at Christmas. Next up was a title for the DS, Jam Sessions. To put it bluntly, it is a guitar in your pocket. Tony started playing Wild Thing, to which no one in the audience knew the words. He moved on to the song Roxanne and, after a short amount of time, he cracked a few Peter Moore jokes, and the audience responded accordingly.

Then we were treated to a nice montage of games we already knew about. Among them were Rayman Raving Rabbids 2, looking as funny as ever, Splinter Cell: Conviction, Tom Clancy's Endwar, and LOST. That's right - LOST. Disappointingly enough, only shots of the actual television show were shown, but hopefully there will be more on this game in the coming months.

Ubisoft Press Conference - E3 2007 article

We were then given a wake up call as Rand Pitchford and Col. John Antal started talking about Brother's in Arm: Hell's Highway. Colonel Antal stepped up and yelled, "Everybody fights, nobody quits, always attack!" The audience responded. The good Colonel seemed pleased and allowed Pitchford to show off more of the game. The graphics look exceptionally good for the game. There is also a threat and risk meter that turns the screen red depending on how much danger you are in as you come from behind cover. The demonstration drew to a close, but not before Col. Antal stepped forward screaming, "EVERYBODY FIGHTS, NOBODY QUITS, ALWAYS ATTACK!"

Next up was some talk about the new game exclusive to the Wii - Nitrobike. It looks decent, but I am anxious to get my hands on it to see for sure. Speaking of exclusives, David Doak took the stage to talk about a much anticipated game, Haze. The exclusive part came in with him mentioning that word and the PS3 in the same sentence. This could be great news for the expensive system. The trailer from the Sony press conference was then shown.

Ubisoft Press Conference - E3 2007 article

To round out the conference, Ubisoft, of course, talked about Assassin's Creed. Jade Raymond and Patrice Desilets took the center to demonstrate the game. Immediately noticeable was that we could now see the whole interface of the screen instead of what we saw at the Microsoft press conference. It was the same section, but with a radar at the bottom right of the screen, context sensitive controls at the top right, and what looks to be a health bar at the top left. Jade iterates that the game is all about the stalking, the hit, and the escape. The demo wraps up with Desilets jumping into a stack of hay to get out of the sight of his pursuers. With that, Guillemot thanked everyone and the show was over.

By Matthew Walker
CCC Project Coordinator

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