In the early days of the gaming industry, women were playing the stereotypical damsel in distress such as Princess Peach and Zelda, becoming a galactic savior like Samus Aran, or fighting in tournaments like Chun-Li and Sonya Blade. Women had the ability to follow any profession, but one thing they couldn't sell in the bit era was sex. Of course, such is not the case anymore; the recently released Lollipop Chainsaw is a blatant example of how far the envelope can be pushed with regards to the taboo topic. The barely eighteen Juliette flaunts her exposed curves, throws the f-bomb every five seconds, rips zombies in half from the crotch up, and still has time to wrap her tongue around the titular lollipop.
Despite having decent gameplay mechanics and other successful internal elements, it's the candied exterior that has the young boys and twenty-somethings whipping the cash out of their pockets for these virtual girls. Oddly, this is the same order of criteria for most guys trying to find a girlfriend.
Catherine is another title that, while clever and well-written, sells with sex. Besides degrading women, which I'm sure the feminists are fuming over, it adds to the genre mix a category that will only ever be successful with female protagonists. Simply put, men can't sell sex in video games. Ironically, Lollipop Chainsaw creator Suda51 tried his hand at this not too long ago with Shadows of the Damned, but our hero Garcia Hotspur's innuendos came off as absurd rather than seductive.
The guilty party for this sexual displacement is the same male age group listed above, the majority audience of core gamers. Granted they aren't the only audience who enjoys video games, but they are the most vocal, opinionated, and narrow-minded in their genre preference, and their clout is the reason developers keep spewing forth games with guns, zombies, and scantily clad women.
Finely chiseled men still have a place in the industry, but only a handful of male consumers would claim the reason for purchasing Uncharted, Resident Evil 4, or Mass Effect was due to their lust for the game's main man. Of course, the rest of the male field would deny their lust for Juliette as the main contributing factor in purchasing Lollipop Chainsaw, but a lie detector test would likely be quick to call them out.