It's difficult to be objective about the gaming industry when you're actually standing on E3's showroom floor. I mean, when you're surrounded by millions of dollars in electronic equipment and a small army of L.A.'s most attractive booth babes, everything looks pretty enticing. But the gaming industry isn't entirely about nubile young women and financial extravagance. So now that E3 is in our rearview mirror, it's time to cut through all of the bullcrap and highlight several of the most hilariously awkward moments of 2012's Electronic Entertainment Expo.
No one loves Nintendo more than I do, but every time one of their Japanese executives attempts to speak English, what actually comes out is a mixture of adorable incoherence and just plain unintelligibility.
This seems strange because Sony seems to have learned their lesson about the pitfalls of translation. President Kaz Hirai was noticeably absent from the stage this year (perhaps due to his big "Riiiiiiiidge Racer" moment in 2006), but Nintendo still hasn't quite figured it out. Though, Shigeru Miyamoto would destroy Kaz Hirai in a contest of cuteness.
Actually, If Nintendo stopped letting their execs make awkward presentations, the conference itself would be significantly less precious. So, I take the whole thing back.
Toby "Tobuscus" Turner is a YouTuber who has more subscribers than the New York Times. At last count, he was the 26th most popular person on Google's streaming video site. Well, apparently making videos in your stepdad's basement qualifies you to host a press conference at the biggest gaming event of the year—at least Ubisoft seems to think so.
Every time Toby found his way onto the screen, embarrassment inevitably followed. Aisha Tyler tried her best to salvage the show, but Turner couldn't seem to keep his mouth closed. Eventually Tyler told him to get off the stage, which may have actually been the highlight of the entire conference.
Nothing makes gamers more uncomfortable than physical movement, something that Microsoft obviously doesn't understand. So, when Usher frolicked his rhythmical derrière into the MS press conference, the audience was understandably uncomfortable by his request for them to dance.
Half of us still had our laptops open because we've chosen a profession that includes tweeting: "Usher thinks we're going to start dancing. Thank god I snuck these cheese curls into the show #Ubisoft #ItAintEasyBeingCheesy."
Needless to say, very few of us fell for his trickery, and the ones who did just made the whole scene more uncomfortable.