How To Be Incredibly Bad At PR!

Paul Christoforo – How To Be Incredibly Bad At PR

Mike then explained that he also runs the Penny Arcade website, and that this entire message transcript would be up on the site the next day. Paul, perhaps finally realizing he was in over his head, tried to backpedal a bit, but Mike simply decided to be done with the conversation. This set Paul off again, who responded with this very classy threat:

Your sites amateur at best my son could put together a better site than yours and you run PAX ??Wow ,Ill put my marketing team on a smear campaign of you and your site and your emails , I have about 125 dedicated people to run PR , Blogs , Articles , Videos you have no clue who I am . Thanks again

Mike actually did post this gigantic flaming train wreck of a PR response to the front page of Penny Arcade, along with Paul's contact info. All that was left to do was simply wait for the rampant hordes of scallywags and rapscallions of the Internet rise up and do what they do best.

Paul Christoforo – How To Be Incredibly Bad At PR

Paul has since been sent numerous e-mails and phone calls, and has even had his Twitter account hacked. Records of a domestic abuse case that Paul was involved in began circulating the Internet. Evidence of past examples of Paul's customer abuse were pulled up and posted online. Add the numerous parody sites and YouTube videos that have since arisen and you can see that Paul's life hasn't been easy this holiday season.

Paul later attempted to apologize to Mike, saying, "You have the power Mike Please make it stop."

Mike, however, wasn't hearing it. Paul later wrote a more complete apology, but the post on Penny Arcade remains. Why? Well, Mike says he feels that Paul is a bully, and that he has no tolerance for bullies. He had a problem with bullies in his childhood, and he will not stand for being a bullied as an adult. "It's the same thing that happened with Jack Thompson," he said. "It might not always make the most business sense and it is a policy that has caused us some legal problems, but I really don't give a sh** about that. When these a**holes threaten me or Penny Arcade I just laugh. I will personally burn everything I've made to the f***ing ground if I think I can catch them in the flames."


An unfortunate side effect of this little war between Paul, Mike, and Dave is a swarm of negative reviews on the Avenger Controller. However, both Brandon Liedel, director of marketing for, and David Kotkin, the inventor of the Avenger Controller itself, have apologized for Paul's behavior and distanced themselves from Ocean Marketing. "[He is a] street thug masquerading as a self proclaimed 'Marketing Professional,'" Liedel said."This guy is a complete fool and somehow strong armed his way into working with the company so we walked away."

Paul Christoforo – How To Be Incredibly Bad At PR

Kotkin went on to tell Kotaku, "We apologize for our poor representation from Ocean Marketing. We wanted to give Paul a chance. He was rough around the edges, but he had drive and enthusiasm. However his behavior was unprovoked, unnecessary, and unforgivable. We are no longer represented by Ocean Marketing."

What is the moral of this story? Well, for Mike, it seems to be that "every bully meets a bigger bully." For Paul, as he so eloquently put it, it's "be careful who you talk to because you never know who they may be." As for Dave? Well, I can't really find a moral for you, bud. Maybe "Try shopping at Amazon next time?"

I'm just left wondering if Dave ever got his controllers.

By Angelo M. D'Argenio
CCC Contributing Writer

*The views expressed within this article are solely the opinion of the author and do not express the views held by Cheat Code Central.*

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