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Is EA Cherry-Picking BF3 Reviewers?

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Is EA Cherry-Picking BF3 Reviewers?

Published: by Cheat Code Central Staff | Leave a comment

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In a move that may merely be a peculiarly targeted form of marketing research, some popular Norwegian gaming sites that requested review copies of EA’s upcoming Battlefield 3 reported that they were met with a survey from the mega-publisher. The questions look for basic information, such as contact information of the individual who would be reviewing the title, but go on to probe for the potential reviewer’s feelings on the Battlefield series as a whole, current thoughts on Battlefield 3 and, of course, whether or not the reviewer is a member of the Call of Duty fandom.



It’s really too slim a focus for market research, since it’s limited to gaming journalists and, among those, journalists who are specifically looking to review Battlefield 3. It could, potentially, be used as a way to cherry-pick reviewers with a higher likelihood to praise Battlefield 3 and give it high scores, while avoiding those who might be biased toward the Call of Duty series. Now, without official word from EA, saying so is simply putting words in the publisher’s mouth. What can be stated, however, is that EA’s marketing campaign for Battlefield 3 has, thus far, been focused on putting it in very direct conflict with Activision’s blockbuster Call of Duty franchise. It wouldn’t be entirely surprising if EA were searching for a concrete way to pull the rug out from under their biggest competitor.

By Shelby Reiches

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