It looks like a price cut is all the PS3 needed. According to Sony’s estimation, they have moved over 1 million PS3s in under a month thanks to the September 1 st price cut of $100, bringing the system to the manageable figure of $299.99 (USD).
Tokyo, September 24, 2009 – Sony Computer Entertainment Inc. today announced that retail sales of its new PlayStation®3 (PS3®) (CECH-2000A) computer entertainment system achieved a total of 1 million units*1 worldwide in the 3 weeks since its launch on September 1, 2009 *2. The expansion of the PS3 platform is being accelerated along with the introduction of more and more new and exciting software titles as well as the enhancement of PlayStation®Network.
While maintaining cutting-edge features and functions, such as the ability to enjoy high quality interactive entertainment content including Blu-ray Disc™ games and movies as well as various content and services downloadable through PlayStation Network, the new PS3 is available at a highly attractive recommended retail price of 29,980 yen (including tax), US$299 and €299, with an extremely streamlined form factor and a pre-installed 120GB Hard Disk Drive. Furthermore, the reduction of power consumption and fan noise as well as the casual appearance have also become drivers in attracting a larger and broader range of users.
Along with the vast line-up of attractive and exciting entertainment content to be released this holiday season from third-party game developers and publishers as well as from SCE Worldwide Studios, SCE will continue to further expand the PS3 platform and create a new world of computer entertainment.
*1 The number is based on SCEI’s estimation.
*2 The new PS3 became available in stores on September 1, 2009, in North America, Europe/ PAL territories, Asian countries and regions, and in Japan on September 3, 2009.