Nancy Tellem, president of entertainment and digital media for Microsoft, was recently reported talking to Variety about how Microsoft will release yet-to-be-announced original TV shows for both the Xbox 360 and the Xbox One.
These TV shows are said to arrive on Xbox Live “in the first quarter, at minimum second quarter” next year. One of the TV show that comes to mind, which was presented at the Xbox One reveal this summer past, is the Halo show, with Steven Spielberg being the producer behind the program, along with 343 Industries helping out too.
In her talk with Variety, she describes that the hard part of her position was to explain to Hollywood where the two consoles would stand in the world of digital platforms and services, which may explain the apparent lack of TV content on the One.
“We aren’t Netflix, we aren’t Amazon, we’re a different animal,” she said. “We’re neither or we’re a little like them. It all depends. The lack of black and white and this is the template and this is what we’re following is very difficult. As we continue to do deals everyone’s going to get more comfortable.”
Tellem and her team at Microsoft are trying to figure out a way to make the best decision for business models to produce and bring content, and to figure out what will “resonate” with Xbox users. Along with that, she and her team are also figuring out how many episodes per season for each series is required, or what formats the the TV shows should be presented in.
“Depending on the piece of content, the deals change,” Tellem adds. “We’re talking about exclusives, exclusive first windows, exclusive second windows. We play a lot with windows and co-production arrangements” and “whether we feel these ideas are franchise building or we can own completely.”
Source: Variety .
Via: Eurogamer .