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Maroon 5 Frontman Sues Activision

Maroon 5 Frontman Sues Activision

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I’m going to be honest, I don’t really remember Maroon 5 that well. They were one of those flavor-of-the-week bands that were so prevalent in the mid-2000s. If you asked me to pick out the lead singer Adam Levine in a crowd, I probably couldn’t.

So imagine my surprise when the Wrap reported that Activision exploited his likeness in Band Hero. Apparently, Levine agreed for Activision to use his likeness but not to the extent that Band Hero did. He joins No Doubt, The Romantics, Axl Rose, and Courtney Love in suing Activision for “fraudulent inducement, breach of contract, violation of the common-law right of publicity, and unfair business acts or practices.” How much is he suing for? We don’t know, but it’s probably a lot.



Levine was apparently motion captured for the game, but was not told that he would have his likeness used as an avatar in the game itself. Supposedly, Activision requested permission to use other artists’ likenesses in the game, which came with a higher level of compensation, a level that was not offered to Levine.

By Angelo M. D’Argenio

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