None
Not unexpectedly, NPD Group – the most important market research firm in terms of video gaming – has predicted a major boost in sales of the PS3 after the company announced a $100 price cut of the console on Tuesday. What is a bit surprising is that NPD, as picked up by InformationWeek, is forecasting a sharp increase of sales between 40%-60% for the month of September.
NPD analyst Anita Frazier told InformationWeek, “The $299 price point is important to getting to a point where the next segment of price-conscious consumers can jump into the market and it most certainly will re-energize sales of the platform… We would expect to see in the range of a 40% to 60% unit sales increase when September sales are reported.” Whether Sony will be able to maintain increased interest and higher sales or not remains to be seen. After all, anyone can deliver a price cut. Frazier points out that “Content is still the key motivator of a hardware purchase decision.” Sony will have to continue to deliver quality software that the gaming public wants to play in order to remain competitive. |
