Sega recently had its “Road to 2020” business presentation, laying out information the fiscal year which ended on March 31. Sega had the following on display in the “Segment Goal/Business Strategies” section of its presentation:
Packaged Games Field (example titles: Total War: Warhammer , Yakuza 6: The Song of Life , Football Manager 2017 , and Persona 5 )
- Expand existing IPs and obtain new IPs for North American and European PC games
- Build revenue base by being entrusted with outsourced development
- Challenge for new IPs
- Revival of major IPs
- Effective utilization of development engines
Digital Games Field (example titles: Puyo Puyo!! Quest , Hortensia Saga , Chain Chronicle 3, and Phantasy Star Online 2 )
- Create titles that will become global hits
- Establish digital marketing business
- Expand overseas publishing business
- Maintain profits through long-term operation of existing titles
- Develop next-generation titles
Games like Persona 5 and Total War: Warhammer did very sell for Sega, and appear to be, in part, fueling this movement for getting the Sega brand back out there in a big way. It sounds like Sega is especially on the lookout for more IPs to acquire, after its acquisition of Atlus has proved to be such a smart movie. Could this mean we’ll see series like Sakura Wars again?
Source: GameSpot