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In a discussion with UK periodical, The Guardian, Sony PlayStation honcho, Kaz Hirai, let it be known that Sony feels core gamers are “the pillar” upon which a successful platform must be built. Any other approach will simply lead to a house of cards. Mr. Hirai stated to the publication specifically: “We have always started with the core audience and then expanded. A console always needs a solid core of games that appeal to gamers. Look at God of War. We launched that in the seventh year of the PlayStation 2 and a lot of people wondered why we did. It’s because we always wanted to keep the support of the core gaming audience. The PS3 is only a quarter way through a 10-year life cycle. So we want to make sure that we are supporting and exciting the core gamers. That’s not to say we’re not doing anything to expand the demographics. Singstar and Buzz are obvious examples. But we need to do this in a controlled way. If you go mainstream too quickly and don’t support the core gaming audience then you lack the pillar to support your platform. Without this pillar you end up with a fickle audience that might be big but will probably move on.” The rest of this article is chocked-full of such Sony gaming goodies from the perspective of its top executive. Issues such as PSP and PS3 download-only services, whether the addition of Blu-ray to PS3 was a mistake, console timelines, the implementation of motion controls across the board, the importance of the PS2, platform exclusive software, and much more are discussed at length while remaining focused. It’s a great read that anyone interested in Sony as a gaming company will likely want to read. As such, click HERE for the complete scoop.
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