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EA Sports Opening Up Retail Stores

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EA Sports Opening Up Retail Stores

Published: by Cheat Code Central Staff | Leave a comment

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Now that EA has its new Origin digital distribution platform up and running, we all know that EA wants to get in on the retail side of video games. Frankly, Origin seemed like it would be enough to get EA in the biz, but EA is taking it one step further. In a world where GameStop and Best Buy are the giants in the video game market, EA is actually deciding to open up a series of brick and mortar video game stores in order to compete. The first EA Sports store will be opening in a Charlotte, North Carolina airport. Chris Erb, VP of Brand Marketing at EA Sports, talked more about the new venture in an interview with Forbes magazine.



“It is the first of what we hope to be at least three new retail stores to open in the next year, and it’s a place people will be able to interact and buy their favorite EA Sports games,” Erb said. “As we look to expand the overall sports game audience, it’s important for us to create environments for people to get their hands on our products and experience how much interactive sports experiences have evolved over the past few years.”

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