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GameStop CEO, Dan DeMatteo, in a very enlightening interview with CNBC, is calling for console price cuts across the board. Of course, at $399, DeMatteo sees the PS3 as in the greatest need of a drop. However, sales of the Xbox 360 and Nintendo Wii would also greatly benefit from new pricing. In DeMatteo’s words, specifically in reference to the falling demand of the Nintendo Wii, “I think [demand for] the Wii could slow down to the extent that Nintendo may want to cut the price,” he says. “Nintendo has it within its arsenal to do that. The component costs have come down considerably. They used to break even on the Wii, but now they’re making a considerable margin.” Even more revealing were DeMatteo’s comments concerning the upcoming, holiday release of a major, yet to be announced, first-party gaming property from Nintendo. In fact, speculation seems to point to a Zelda announcement for Wii at E3 2009. “We think there will be a Nintendo key property coming out by the end of the year,” he says. “They haven’t given us any insight, but they have told us to reserve [shelf] space.”
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