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Microsoft has revealed that of all of the users of Xbox Live, approximately half are paying subscribers. “Of our 25 million members, about half of them are subscribers to the business and pay us about $60 a year for that,” Microsoft’s Dennis Durkin stated. “So it’s a very large business for us and for our partners.”  Durkin also revealed that the average Xbox Live Gold subscriber usually spends about three hours online daily. Figures also revealed that forty percent of time spent on Live is using non-gaming applications, with increased attention being shifted to Netflix, Facebook, ESPN, and Last.fm. Durkin also stated that the bulk of revenue comes from digital downloads, not subscriptions. “This is a great opportunity for our media partners to stay connected with their customers and to sell them goods that they care about in their home,” he said. “Whether that’s game add-ons, movies, music, or clothing for their avatars, this is a very big business.” |