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In a recent podcast, outspoken game designer CliffyB went on the record as saying that Heavy Rain didn’t succeed because it wasn’t marketed to the people who would have liked it the most: women. He said, “It feels like such a great game for a girl who wouldn’t normally play games. You’d see Heavy Rain advertised in PlayStation Magazine and things like that. I’m like, dude, why isn’t this in Entertainment Weekly? … Why aren’t you marketing this to the right crowd?” Although it seems CliffyB really liked the game, he just doesn’t see it as a perfect fit with male audiences, and said the game’s crime-related premise would have made it a bigger hit with girls who “love two things in life, queso dip and true crime.” Given all his insights into the female psyche, it is a wonder CliffyB hasn’t been working on his own female-targeted game. Perhaps a narrative-driven RPG about stolen cheese?  |