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According to Nintendo of America president, Reggie Fils-Aime, the current level of production will not be enough to meet expected holiday demands. Fils-Aime stated the following.
“We’re working very hard to make sure that consumers are satisfied this holiday, but I can’t guarantee that we’re going to meet demand. As a matter of fact, I can tell you on the record that we won’t.
What I can tell you is that typically, our inventory is lasting a day… I don’t think we will know when supply crosses with demand until after the holiday season.”
“…The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on.”
This admission might cause controversy considering that Fils-Aime recently went on record saying that there would be an “unprecedented” number of Wiis available for the holiday season, giving the implication that Nintendo would be able to produce enough of their console to meet holiday demand.
We’ll keep you posted as news becomes available.