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Sony and Ericsson have been best buddies since 2001, when they joined forces in a venture aptly called “Sony Ericsson.” Well, this week Sony announced that it would take full control over Ericsson, which means that “Sony Ericsson” will simply be called “Sony.” The deal, worth about $1.5 billion, would put Sony in the unique position to integrate their smartphone, video game, and consumer electronic lines. Howard Stringer, CEO at Sony, had this to say: “It’s the beginning of something which I think is quite magical. We can more rapidly and more widely offer consumers smartphones, laptops, tablets, and televisions that seamlessly connect with one another and open up new worlds of online entertainment.” text 
Sony expects to complete the takeover in January. So keep your fingers crossed for some new gear in 2012. By Josh Engen |