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Sony Not Threatened By Wii U

Sony Not Threatened By Wii U

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Before the Wii U was announced, most analysts figured that we would see new system hardware sometime around 2014. Then, when the Wii U was revealed, Microsoft and Sony were asked whether or not this changes their plans and they still told us we would see new hardware in 2014, despite rumors to the contrary. Now the Wii U has been revealed at E3, and Sony and Microsoft are still saying new hardware will be coming in 2014. Recently, Sony’s Jack Tretton was asked by Forbes about their next big console, and he was happy to elaborate on Sony’s position.

“The PlayStation 3 is really just hitting its stride,” Tretton said “and technologically, I don’t think it’s possible to provide any advancement beyond what we have. What we’ve seen from the competition is trying to add features that already exist in PlayStation 3. We invested heavily in that; we rolled a very heavy rock up a steep hill through the launch period. But now I think that all pays off, and we’ve got a long runway behind it. So, I wouldn’t look for any discussion of a next generation PlayStation for quite some time.”



Tretton went on to say that Sony doesn’t find the Wii U threatening at all. “I think there’s ground to be carved out for everybody. But I didn’t see anything about Nintendo’s announcement that said ‘Oh, we’d better get working on rolling out a new PlayStation here pretty soon.’ Our attitude is kind of ‘welcome to the party.’ If you’re looking at being a multimedia entertainment device, if you’re looking at high def gaming, that was 2006 for us.”

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