It seems those behind the ever popular PlayStation 4 are taking a page from Nintendo’s playbook, as they will soon set their sights on the “causal” gaming crowd.
In a recent interview with Fergal Gara (who is managing director of PlayStation UK), we’ve learned Sony looks to expand beyond their initial 13.5 million unit install base to include those not quite as hardcore as your average Sony-ite. “We need to have the kind of product that will engage that more casual consumer. I think that’s a big opportunity for us, and that’s not yet clear on the horizon, but something we should and I’m sure will be focused on…perhaps fill the void that’s being left latent by, say, the Wii – which is a shadow of its former self.” He states.
That doesn’t mean Sony is turning a blind eye to the innovations which brought them to the dance in the first place. Gara also highlights how several key services (which can only be found on the PlayStation platform) will provide the cornerstone of their market strategy moving forward. “…the introduction of Share Play, the introduction of PlayStation TV and as we look forward there’s plenty more to come – PlayStation Now and Project Morpheus looming in the background as a potential new project to take to market. It’s a great start but we can’t rest easy, we must keep exciting and delighting gamers – and of course broadening the audience as we go.” Gara touts.
For those looking to get into the next-gen scene on the PlayStation this Christmas, Sony is offering system bundles that includes GTA V , The Last of Us , LittleBigPlanet 3 or LEGO Batman 3 for $399.99.