Here’s some business and marketing 101 for you. When starting a project or making a change, you always want to set a BHAG: a Big, Hairy, Audacious Goal. No doubt that’s what Ubisoft did with The Division , hoping to beat out Destiny for the highest game sales in a new franchise in 24 hours. Well, that goal didn’t come to fruition, but it did pay off in a huge way. The Division sold more copies in 24 hours than any Ubisoft game ever has.
From the official Ubisoft blog: “The launch of The Division is a tremendous achievement for Ubisoft, and demonstrates our unrivaled capacity to create fantastic new game brands and transform them into entertainment blockbusters.” This doesn’t come as a big surprise. No other Ubisoft game has had as much hype or anticipation behind it. Even though they couldn’t knock Bungie out of the top spot, Ubisoft should be proud. Behind Destiny , Ubisoft holds the number 2, 3, and 4 slots for highest sales of games in new franchises with The Division, Watch_Dogs, and Assassin’s Creed, respectively.
Source: Eurogamer