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The ECA’s been fighting to keep games cool for you for two years now, and the association keeps getting stronger. The “ECA continues to defend consumers’ rights through new strategic partnerships and consumer visibility. “ Below you’ll find out about the group that takes care of gamers.
Press Release: November 5, 2008 – The Entertainment Consumers Association (ECA), the consumer rights advocacy group dedicated to providing passionate gamers a voice, is today celebrating twenty-four months of serving the evolving needs of individuals who play computer and video games. In the two years since its inception, this flagship organization has established a solid foundation focusing its advocacy efforts on a variety of consumer rights issues, anti-games legislation, and a host of other public policy concerns. The organization simultaneously provides substantial community and affinity benefits to its ever-increasing dedicated and proactive members. Through these efforts, the ECA has also forged strategic alliances with other influential non-profits, and well-established endemic and non-endemic corporations including video game publishers, developers, retailers, and trade media. In the months and years to come, the ECA intends to not only expand upon quality programs in place for its members, but will continually spearhead new initiatives and services, beginning with three new solid partnerships to increase the ECA’s visibility, outreach and accessibility to gaming consumers. The organization today announced two new partnerships with retail giants Walmart and Amazon to sell ECA membership cards online at Walmart.com, and Amazon.com. The ECA also announced a significant collaboration with K2 Network, the leading MMO service provider in the Western Hemisphere, to drive awareness of video game advocacy and the ECA’s services to the 23 million K2 members representing over 160 countries. Additional merchant partners will be announced at a later date. “In just over two years, the ECA has brought together a politically charged videogame community united to rally against efforts singling out videogames from the First Amendment protections enjoyed by other forms of entertainment,” said ECA founder and president, Hal Halpin. “We are humbled by the strength of what a unified consumer voice can accomplish, and challenge gamers everywhere to empower themselves and their communities by becoming more educated, active and involved, and leveraging the ECA’s services as a platform to rise against unjust legislation and ignorance.” Some highlights of what the ECA has been involved in and accomplished to date, include the following: The ECA and Advocacy: The ECA has made great strides in legislation, building productive relationships and joining coalition partnerships with other established non-profit and public interest organizations, such as the Consumer Electronics Association (CEA), Rock the Vote, Entertainment Software Ratings Board (ESRB), Verizon, Connected Nation, Free Press, International Game Developers Association (IGDA), and many others, who have embraced its mission. Under the ECA, independent topical groups are established for members to stand behind their most pertinent issues and actively outreach to form partnerships with other non-profit and corporate entities in support of their topics. These groups rally around such issues as video game violence legislation, Fair use – as it relates to the Digital Millennium Copyright Act (DMCA), e-waste, net neutrality, video game tax, universal broadband, parental empowerment, the regulation of video games, and more. |
