Nintendo’s relationship with online video content creators has been rough. It went from strict rules to the development of the Nintendo Creator’s Program, making video creators register and share profits in order to avoid copyright strikes. Now things appear to have gotten worse for YouTubers, as Nintendo has updated its policy to remove live-streaming entirely.
The way the Creator’s Program works is that a YouTube user would register their channel. This would send the ad revenue directly to Nintendo. Nintendo would then send a percentage back to the user. Users could also submit videos individually, which would net a lower share of the revenue.
Now, Nintendo states that “live streaming on YouTube falls outside the scope of the Nintendo Creator’s Program.” This means live stream videos will no longer be supported. While users can still make the videos without a copyright strike, Nintendo will claim all of the ad revenue.
Currently, many video creators, especially on YouTube, are beginning to struggle, as YouTube itself changes monetization rules and advertising becomes worth less money overall as time goes on. This move from Nintendo will hurt Nintendo-themed content creators a lot and may end up costing Nintendo valuable word of mouth in the long run.
Source: US Gamer