Has Nintendo Forgotten How To Make Money?

Has Nintendo Forgotten How To Make Money?


Remember when Nintendo was claiming record profits and Wiis were flying off the shelves faster than they could be manufactured? Well, those days are long gone. In fact, it’s starting to feel like this powerhouse of gaming is getting squeezed out of the industry that it helped define.

The company posted its quarterly financial report this week, and the numbers aren’t looking good. With Nintendo cutting prices on their 3DS consoles and rapidly loosing market shares to Microsoft, Sony, and Apple, it shouldn’t be surprising that they’re expected to post a first-half loss of around$1.31 billion. This is nearly double what they forecasted for investors several months ago.

This news became even less surprising when Nintendo released Kirby’s Return to Dreamland earlier this week. In a recent interview, Kirby producer Shigefumi Kawase revealed that Nintendo has developed and subsequently canceled three separate Kirby titles over the last decade. “We spent 11 years… making and abandoning these three games,” Kawase said.

I’m sure Nintendo’s investors loved this interview.

With Nintendo’s profits rapidly shrinking, the company is most likely banking on the Wii U’s success. But this is starting to feel a bit like 1998’s Dreamcast release, and we all remember how that worked out for SEGA.

It’s a good thing Nintendo is releasing another Mario title soon. That Italian plumber always seems to bail them out.

By Josh Engen

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