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PlayStation Changes Its Game

PlayStation Changes Its Game

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We’ve all heard PlayStation’s slogan for the PS3 “It Only Does Everything.” It has been in every PlayStation 3 commercial for a while now, but no longer. It appears that PlayStation will be changing gears and pushing the “Only On PlayStation angle.”


Senior Sony Brand Manager Scott McCarthy said in an interview with Industry Gamers that “It Only Does Everything” was more about selling the PS3 hardware, while this new slogan “Only On PlayStation” will be emphasizing the system’s game lineup. He said that with PS3 exclusive titles such as Uncharted 3, Killzone 3, and inFAMOUS 2, this year the PS3 has its best lineup ever.

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