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According to Sony Computer Entertainment America CEO Jack Tretton, Sony will not be joining the many companies that are turning to the free-to-play model of gaming. He recently spoke to GamesIndustry International about the free to play craze, saying that it’s, “a business I think a lot of companies are learning is difficult to sustain for the long term.” He went on to comment that the model is perfectly good for a side project or add-on service (and presumably for MMOs, as several of Sony Online Entertainment’s games are free-to-play,) but that it certainly isn’t where gaming is headed in the future. Tretton still has a lot of faith in traditional gaming business models and believes that the free-to-play model won’t replace them any time soon.
By Angelo D’Argenio |