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EA Focusing on Online Gaming

EA Focusing on Online Gaming

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EA Games’ President Frank Gibeau’s vision of gaming isn’t in single-player offline gaming. In an interview with trade site Develop, Gibeau spoke about what he believes is the future of gaming.


“I volunteer you to speak to EA’s studio heads; they’ll tell you the same thing. They’re very comfortable moving the discussion towards how we make connected gameplay – be it co-operative or multiplayer or online services – as opposed to fire-and-forget, packaged goods only, single-player, 25-hours-and you’re out. I think that model is finished…Online is where the innovation, and the action, is at.”

Gibeau also spoke about the focus of online gaming, saying that it wasn’t focused strictly on “deathmatches.” “Well, it’s not only about multiplayer, it’s about being connected. I firmly believe that the way the products we have are going they need to be connected online. Multiplayer is one form of that.”

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