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If you ask me, digital distribution is the wave of the future. But while video games are still struggling to come to terms with the future that’s creeping up on them, the broadcast media business has adapted rather well. Case in point, how many people are already using the streaming service on Netflix? Having that many movies and TV shows at your fingertips is well worth the eight dollars a month, isn’t it? Netflix is stepping up to school all of us in the video game world with its own business model. Strangely enough, it’s not doing so in the digital distribution market, but the mail-in rental market. 
On the downside, this means that hard-copy Netflix and rental-by-mail Netflix now use two separate categories, two separate accounts, and two separate subscription fees. On the upside, we can only hope that Netflix eventually spearheads the initiative for digital video game rentals. Keep your fingers crossed. By Angelo M. D’Argenio |