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In a time when a ton of publishers are adding online passes to their games, ensuring that if the game is purchased second hand they’ll at least get $10 out of the deal, it almost seems strange to see a high profile title coming out that doesn’t support that model. However, due to Treyarch’s different outlook on that issue, that’s exactly what will be happening with Call of Duty: Black Ops, according to an interview between MCV and Treyarch studio head Mark Lamia.  Lamia states “I want to take that in the other direction and bring consumers really great reasons to keep their games, rather than trade them in.” He continues “The effort that goes into the multiplayer is a living thing – we have a team that continues to work on it for World At War. We’ve done that for a long time and expect to do so for this game.” Lamia completes his thought saying “We’re going to support the hell out of Black Ops. That will be our focus post-release: making sure we keep our fans engaged, and hopefully as a result, they’ll want to keep playing our game and won’t want to trade it in.” |