Ok so… so this is one of the most hilarious marketing tactics I have ever seen. In the UK, Microsoft cannot advertise for Destiny , the game. An agreement between Sony and Activision states that Sony will get rights to advertise the upcoming shooter first. As a result, Microsoft ran a fake ad for a Destiny perfume. When people went to the site, they saw “Okay, so here’s the lowdown. Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game. So we didn’t.” This has recently been changed to “Hi. There are some great Xbox One offers available at the moment. Please check with retailers for more information.”
Am I the only one disappointed that Microsoft wasn’t launching a brand new fragrance based on the game?
Source: Gamespot