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According to an interview with Sony’s John Koller, Director of Hardware Marketing for Sony, via Gizmodo, consumers who have purchased UMDs in the past will have a way of converting at least some of them to digital format. What method will be used, how long you can use the copies, how much it will cost, etc. is still up in the air. However, it has been promised that fully-fleshed out details are forthcoming. Below you’ll find a quote taken directly from that interview:
“We’re in the midst of putting together a good will program. We’ll be unveiling that soon [because] we actually think there’s a significant group that will be upgrading from the 1000… In the past, we’ve seen a 20-25% trade-up factor, and I assume that’s going to be the case here. We’ve modeled that. So we’re looking at a good-will program—a short term good-will program that would continue for years afterward.” What is really confusing to us is this notion of “a short term good-will program that would continue for years afterward.” What does that mean? We’ll keep you posted as further information is made available. |
