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RUMOR: Take-Two Stepping Into Movies?

RUMOR: Take-Two Stepping Into Movies?

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Back in December 2010, Take-Two Interactive filed a trademark with the US Patent and Trademark Office for “Rockstar Films.” That trademark has now been approved.

In the not-too-distant-past, Vice President of Rockstar Dan Houser stated that, “If we were to make a movie, we would like to make it ourselves… So at least if it is bad, we can know we failed on our own terms.” Could this trademark be Rockstar’s first step onto Hollywood’s silver screen?



Don’t set your hopes too high, just yet. The same trademark was previously filed by Take-Two in 2004. It seems very likely that this trademark filing is merely a means of protecting its existing business and preventing consumer confusion. Domains rockstarfilms.com and rockstarfilms.net are also registered to Take-Two, but point to the Rockstar Games website. This further indicates that these trademark and domain registrations might simply be a way of protecting Take-Two’s investment in Rockstar and the company’s lucrative IPs.

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