None
Guillaume Rambourg is the managing director of CDProjekt’s digital distribution arm, GoG.com. It seems he has also become the European Gabe Newell, striking at the London Games Conference with controversial statements, but statements to which he and his company stand fast. His first point is obvious: the people who actually buy your games hate DRM. This is something directed at publishers such as Ubisoft and Capcom, who have demanded constant internet connections for some of their single-player games as a means of satisfying an online check-in form of DRM. He told those present that a study demonstrated that 52% of customers are actively discouraged from purchasing products by the use of DRM, which does almost nothing to actually protect the product anyway. 
In the end, it comes down to the basic idea that, if your offer is a good one, you shouldn’t need DRM to begin with. GoG.com has been successful despite the complete absence of DRM on all of its titles, trusting that players will want to pay a nearly token fee for the games they enjoyed in their youth. Maybe there’s something to that. By Shelby Reiches |