Sometimes, Sony gets creative when it comes to promotional campaigns for games. These can lead to epic fails, as with the God of War II goat incident. Fortunately, it seems like the endeavor for Uncharted: The Nathan Drake Collection is a lot more entertaining and harmless. To get people talking about the recently released PS4 game, it has launched an Uncharted Moments campaign that relies on memes.
It feels like the intent has to do with the hopes that some of these Uncharted Moments gifs will go viral. Creating a meme is easy. You have 14 Nathan Drake gifs to choose from, can add effects, background, and text to the one you like, and then are able to share your creations. The home page even has a wealth of created memes to use.
Uncharted: The Nathan Drake Collection is immediately available for the PlayStation 4 and includes the first three Uncharted games.
Source: Uncharted