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It looks like GameStop has put together a plan that will extend their reach into the PC gaming market without having to expand their inventory. Today, the retailer announced that it would begin accepting pre-orders for a digitally downloadable copy of Deus Ex: Human Revolution. Customers have always been able to purchase downloadable content from GameStop for their consoles, but expanding this to include PC games breaks new ground for the retailer. The maneuver also shows a certain amount of forward thinking on GameStop’s part. When you consider how PC gamers have embraced digital marketplaces like Steam, adopting an in-store digital marketplace could save them from a Blockbuster Video-like demise. 
Customers will also be able to use alternate payment methods, like trade-ins and gift cards, to purchase the downloadable games. |