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Activision confirms that Call of Duty: Modern Warfare 2 sold nearly 5 million copies (4.7, to be exact) in just 24 hours. Modern Warfare 2 went on sale in just North America and the UK and has already grossed $310 million, which makes it the biggest launch of an entertainment IP in history across all forms of media. GTA IV previously held the record with 3.6 million copies sold. Modern Warfare 2 is expected to sell more than 11 million copies before the first of the year – where it’ll end up is anybody’s guess. Mike Griffith, CEO of Activision Publishing, had this to say on the blockbuster news: “The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium.” He continued by pointing out, “The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment.”
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