MW3 Outpacing Avatar In Sales

MW3 Outpacing Avatar In Sales


Back in 2009, James Cameron released a little film about a bunch of lanky blue cat people. Reasonable people, like myself, watched with confusion as Mr. Cameron started filling swimming pools with money, but there was no denying that Avatar was a runaway success. It broke box office sales records around world, making $77 million on opening weekend and eventually grossing over $2 billion (so far).

Well, with the money that Activision is making from Modern Warfare 3, Avatar might start to look like an artsy foreign film by comparison.

Yesterday, the developer announced that in just 16 days, their latest Call of Duty title had grossed over $1 billion—outpacing Avatar by an entire day. These sales numbers might be enough to start calling Modern Warfare 3 the most successful franchise in entertainment history. But either way, it’s enough to place Call of Duty in the same category as Star Wars , Harry Potter , and The Lord of the Rings .

In a press release, Bobby Kotick, CEO of Activision Blizzard, was happy to brag about the company’s success: “Engagement of our Call of Duty audience continues to rise around the world,” he said. “Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.”

Eric Hirshberg, CEO of Activision Publishing, also weighed in on the topic: “Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty,” said Hirshberg. “And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style.”

The numbers are pretty undeniable. The film industry is down four percent this year ($9.4 billion, compared with $9.8 billion in 2010), but gaming franchises like Call of Duty and Skyrim are pulling in record numbers. Perhaps the entertainment torch is finally being passed.

Modern Warfare 3 fans will also be happy to know that Infinity Ward is about to release another patch with several significant changes. Here’s the breakdown:

  • Fire rate normalization for assault rifles with undermounts

  • FMG9 rebalancing (Nerf)

  • Akimbo FMG9 rebalancing (Nerf)

  • Fix for shotguns with extended mags (Prevents them from shooting more pellets than intended)

  • Type 95 rebalancing (Nerf) – reduce hipspread

  • Fix for ACR with red dot/shotgun

  • Fix Type 95 bug related to dropping it

  • Fix map exploits on Dome

    The developer is also looking into fixes for the terribly annoying spawn system and lag compensation, but it sounds like those might be a ways off. Either way, MW3 will have fewer morons running around with Akimbo FMG9s and this can only be a good thing.

    By Josh Engen

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