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While many dedicated gamers will check who has published a game when deciding whether to make a purchase, the majority are likely clueless. This is apparently similar to Bungie’s thoughts on the subject, as they don’t seem concerned about Activision’s currently negative reputation affecting sales of their upcoming game.  In an interview with Eurogamer, Bungie’s community director Brian Jarrard stated “We have an awesome deal with those guys. Ultimately, I don’t think it’s going to matter who helps that game into the hands of gamers, other than we’re happy to know Activision’s got world-class publishing expertise across multiple platforms and they’re going to be a great partner that’s given us a great relationship and a great deal.” He finished by saying “So we’re not too worried about it.” |