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Planetary Annihilation Dev discusses Selling Early Access at Retail

Planetary Annihilation Dev discusses Selling Early Access at Retail

As reported by Game Informer on Sunday, June 29, an image of Planetary Annihilation cropped up on Reddit recently (as featured above), depicting a boxed copy of the Steam Early Access game being sold at a retailer.

At Uber we’ve been trying really hard to innovate on business models during the entire development of [Planetary Annihilation] . ” One of Planetary Annihilation’s directors–Jan Mavor–wrote to Game Informer when broached about the image.

We had planned to do a retail release all along and the early access box came about as part of our experimental attitude, ”Mavor continued . Since early access works so well, our partners at Nordic thought that it would be worth trying an early access retail edition and we agreed it was a cool idea.

When questioned about releasing an unfinished game at retail, Mavor’s response was: ” the real question is, why not? After all, they are getting the same game, just earlier. It’s a changing world and we hope to continue trying out new and innovative ways to make games.

Planetary Annihilation was successfully funded on Kickstarter back in 2012, out of an initial goal of $900,000, Uber’s crowdfunding campaign ended up with $2,229,344 by the end of the Kickstarter. A real-time strategy game at its heart, Planetary Annihilation ’s development team also consists of former developers behind Total Annihilation and Supreme Commander .

Planetary Annihilation is currently available on Steam’s Early Access for £29.99, or your regional equivalent.

[ Game Informer ]

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