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According to Reuters News Service, Activision CEO Bobby Kottick predicts a slash in console pricing due to economic pressures in the United States. “With the rising costs of fuel and food and housing, it is more difficult to go out and buy a $399 console, and I think it’s going to put pressure on the console manufacturers to reduce their prices,” Kotick told Reuters. This flies in the face of Nintendo’s statement last week that they foresee no need for a price drop of their console. We’ll see if that holds true for Sony and Microsoft, however.
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